Emily Stubler and Kari Mills working on a marketing plan

We are on a mission to empower sports and fitness brands through marketing and brand strategy.


We are on a never- ending chase for what is possible.


Dream big.

Always compete.

Move with purpose.

Authenticity wins every time.

Leave people and brands better than we found them.

Branding and marketing should be human.

Every brand has a story to tell.

Sweating is essential.

Just keep going.


Kari Mills and Emily Stubler planning brand strategy and working on a marketing plan

Our purpose is to bring sports and fitness brands to life through an intentional balance of creative marketing, brand strategy, and sweat. We were made for this.



We’ve dedicated our lives to chasing success in the arena of sports and fitness marketing and brand building. We love this work, we believe in the power of sports and fitness brands. Sports and fitness brands have the power to move the world forward. We cant wait to take your brand to the next level!

Kari Mills and Emily Stubler founders of sweat marketing lab

brand strategy and the bigger picture:

Brand comes first, marketing comes second.  Unless you have a well thought out long-term plan for the development of your brand, you’re just guessing. If you do not decided who you are as a brand, someone else will decide for you. A well defined brand strategy is what sets brands like Apple, Nike, and Starbucks apart from the rest. They are instantly recognizable by the words they use, the experiences they provide, the way they make you feel. Consistency is everything. Powerhouse brands are not built over night, there s strategy, trial, error, and unrelenting effort that is put into designing a successful brand. Sweat Marketing Lab, can help you shorten the learning curve and build a brand that improves peoples lives. A high quality brand has the resilience and recognition to withstand any storm and leave a legacy.

“Let everyone else call your idea crazy…just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”

-Phil Knight, Nike Cofounder